While writing many posts is a good approach to generate a lot of content for social media, it’s time to start diversifying. You may be missing out on 99% of your potential real estate clients if you aren’t making the most of your email and social media marketing.
How To Arrest Customer Attention With Social Media
To avoid reinventing the wheel, we’ve compiled the finest tactics for capturing client attention on social media.
1. Tell Stories
Telling stories is an effective approach to create memorable information. Don’t just promise to match purchasers with their dream home; instead, offer examples of how you’ve actually done it. Request permission to post photographs and anecdotes of satisfied house buyers in desirable neighborhoods. These brief tidbits can elicit strong emotional responses from other purchasers hoping for a similar experience.
2. Infographics
Infographics are similar to photos, except that they typically contain a large amount of data and significant information. Their popularity is increasing by the day, particularly on social networks that emphasize visual aspects such as photographs and videos.
If you have an in-house designer, they will be the best person for the job. For smaller companies, your best chance is to find a freelance designer with the capabilities you require. Sites like oDesk are wonderful options but remember that a simple Google search can also yield some decent results.
3. Share Industry News
Use your social media posts to demonstrate that you are up to date on the newest industry news. There are numerous studies, surveys, and other sources of information that track, explain, and attempt to forecast market trends. Staying current on trends provides you the confidence to work with interested buyers and sellers.
4. Testimonials
Most businesses like to include testimonials on their home or sales pages, but there’s nothing stopping you from sharing positive feedback with your social network followers. The shorter the period between receiving the reviews and posting them on social media, the better. Fans are more likely to believe a review that occurred recently rather than one that was filed years ago.
If you can receive a positive evaluation from an industry expert or someone else with a lot of clout, don’t be afraid to use it more than once. Posting the same review every day for a month would be excessive, but once or twice a week should be plenty to convey your message without bothering your customers.
5. Use The Proper Platform
It may appear that new social media sites are launched on a daily basis. If you’re feeling overwhelmed by the number of platforms available to reach out to clients and interact with potential buyers and sellers, it’s time to narrow your emphasis to a few essential sites. Consider the benefits and drawbacks of Facebook, Instagram, Twitter, and other popular websites. Concentrate on one or two to ensure that you are continuously posting high-quality material.
There is no such thing as a perfect platform. Each has advantages and disadvantages, and there is a lot of overlap between them. Before joining or putting your efforts on one, work with one that you’ve had the most success with, or ask a design team about the benefits of each platform.
6. Case studies
Case studies go beyond testimonials by delving into the specifics of why someone appreciates using your product or service so much. Case studies, as opposed to testimonials, back up a good review with actual figures, personal experiences, and other facts that will boost a customer’s confidence.
You might also make these case studies a regular event so that your social media followers have something to look forward to. Case studies are a terrific method to demonstrate that you’re selling something that works, no matter how you use them.
7. Pose Questions
Social media is a fantastic tool for self-promotion, but keep in mind that it was meant as a two-way communication tool. That’s why it’s a good idea to check in on a regular basis to discover what’s on your customers’ minds. Finally, avoid queries like “How’s your day going?” and “Who’s excited about our upcoming product launch?”
Aim for thoughtful questions that demand some thought to respond. You can inquire about specific products.
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