Despite being one of the most established social media networks, Pinterest is still less well-known than other platforms such as Instagram. However, as you may discover when you launch your own website, the app offers various advantages. Especially if you’re wanting to add another source of traffic.
As a writer, photographer, podcaster, or in any other creative sector, you may utilize Pinterest to grow your following. If you’re new to the site, you might be scratching your head as to how to achieve this.
Don’t worry, we’ll assist you today. Here are some of the finest Pinterest strategies for increasing website traffic.
1. Share Pins More Frequently
Except for Twitter, you may be accustomed to sharing posts on social media only once or twice every day. A similar method, however, is unlikely to work with Pinterest. Many of the platform’s top creators have created and saved thousands of pins.
Instead of only sharing a few pins every week, you’re much better off posting numerous times per day. A minimum of ten is a reasonable starting point, but you don’t have to be overly aggressive with your first approach. Consider starting with five pins per day and gradually increasing your output.
If you don’t have much free time, you can use Pinterest’s scheduling option. When creating a pin, select the scheduling option. Then, specify the time and date you want to use. You can also work more efficiently by scheduling your social media updates with content calendar tools.
2. Make A Bio That Describes What You Do
You undoubtedly post a bio on other social networking channels to tell folks who you are. For example, if you use Instagram, you could describe yourself as a photographer and the area or city where you now reside. If you’ve ever used Twitter, you’ll note that authors frequently discuss their employment and mention the profiles of important companies with whom they’ve worked.
Creating a bio can help others decide whether or not to follow you on Twitter and Instagram, and doing so on Pinterest provides others a clear sense of what to expect from your account.
As you can see from this example, I’ve explained what I do and what my Pinterest page goals are.
When submitting your bio on Pinterest, keep it basic; 3-4 phrases at most should enough. You can also employ a variety of tactics to develop a more visually appealing social media profile in general.
3. Use A Color Scheme That Is Consistent For Your Pins
Because Pinterest is a visually driven network, you must ensure that your aesthetic style is appealing enough to keep visitors returning. Even if people don’t click on your profile, you should use photographs that are both attractive and clearly identifiable as yours.
Consider the Pinterest board for Scandinavia Standard, an online magazine specializing in Nordic lifestyle and culture. Many of the colors are neutral and muted, and when there are bright colors, they are more saturated in order to stand out.
It is entirely up to you which colors you use. However, because our major goal is to bring traffic to your website, you should maintain them consistent with your brand. If you’re stumped for ideas, try playing with Canva’s brand kit to see what piques your attention.
4. Pay Attention To Outbound Clicks In Your Statistics
When you create a Pinterest business account, you’ll receive access to a number of useful statistics that will help you grow your following even further. It’s easy to become engrossed in your monthly views, which can quickly accumulate. While these are crucial, you should not overlook other factors.
Outbound clicks are the most critical measure to consider if you’re aiming to increase website traffic with Pinterest. You may also look at the backend of your website to determine how much of your traffic originates from Pinterest versus other sources such as search engines.
It’s also worth checking your Pinterest data to see which pins generated the most outbound clicks, as these may not be the same as what’s generating the most views. Saved pins are also worth considering because they may lead to increased website traffic in the future.
5. Make Use Of Consistent Designs For Your Blog And Page Covers
We briefly discussed the necessity of ensuring that your Pinterest profile reflects your true self earlier. That is, who you are, what you do, and what you enjoy. If you’re a blogger, that should include the designs you use for your blog and page covers.
When we look at the sample below, we can see that many of the blog covers have similar fonts. Furthermore, the majority include the website’s name somewhere, implying that visitors who do not click on the pin can still reach the site by typing it into their URL.
If you want to optimize the aesthetic appeal of your article, you can learn how to design a Pinterest pin with Canva.
6. Make It Very Clear What Your Niche Is
With over 400 million people visiting Pinterest each month, you must find a way to stand out. The first step is to be yourself, because no one can duplicate you. However, telling others about your areas of expertise is a smart idea as well.
For this example, I’ll use my own Pinterest page. The majority of the pins on this page are on Nordic travel and lifestyle, although there are a few that are about Europe in general. If you look over my profile, you’ll see some pins relating to Austria and Germany, although these aren’t the main focus. Even when they are incorporated, they maintain a consistent photographic style.
Of course, your topic should correspond to your website. If you don’t think your other interests will fit into a unified appearance, you may always establish a separate Pinterest page for them.
Final Thoughts
Pinterest is an excellent strategy for increasing traffic to your website. A consistent plan will enable you to build gradually over time and identify the proper people who are interested in what you have to offer. Sharing more frequently is a good place to start, as is ensuring that your bio clearly states who you are and what you do.
The most important thing now that you’ve read these guidelines is to get started. You won’t be flawless at first, but you can gradually improve your talents over time to reach a larger audience.