YouTube Shorts Appropriate $100m Fund For Creators

The ‘YouTube Shorts’ has set aside $100 million fund for creators. This was disclosed on Thursday by YouTube Partnerships Manager, Addy Awofisayo. According to the partnership manager, the $100 million that was appropriate for creators globally aimed at helping creators to earn and build their growing businesses, which is necessary during this time that the world was focusing on economic recovery.

The YouTube Shorts that was officiaIly launched in July 2021 have now introduced the YouTube Shorts Fund.

The YouTube partnership manager revealed that the $100 million YouTube fund is available to Nigerian creators who could receive up to $10,000 once their eligible channels.

Awofisayo noted that YouTube Shorts creators can now receive their share of a new $100 million YouTube Shorts Fund to be distributed over 2021 to 2022, as a reward for creating interesting and engaging content on the platform.

She said the fund would be distributed to thousands of eligible creators each month as a bonus payment, based on their content’s performance in the previous month.

Her statement reads;

“Creators can receive up to $10,000 based on viewership and engagement of their Shorts content.

“To qualify, channels must meet the minimum eligibility requirements refreshed each month to give other creators the opportunity to receive a reward for their creative and unique shorts.

“The Shorts Fund is the first step in building a monetisation model for Shorts on YouTube and is a chance for creators to earn and build their growing businesses as the world focuses on economic recovery.

She also said that Shorts creators have already attracted millions of subscribers via their Shorts-only channels across the world.

According to her, the Nigerians creators were showing a growing interest in this new short-form video experience, as seen in the top ten most viewed YouTube Shorts videos watched by Nigerians.

She urged creators in Nigeria to make their own Shorts videos, and take advantage of the Shorts Fund by creating compelling and engaging content on the platform.

Source: Nyscinfo

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