If you’re a small business trying to boost your email marketing efforts, you have several options, ranging from MailerLite to Active Campaign and everything in between. Each platform has advantages and disadvantages, and it is up to you to evaluate which one is the greatest fit for your individual requirements.
Email marketing is an efficient way to contact and engage your audience, but with so many email marketing software alternatives available, choose which one to use can be difficult. In this blog post, we’ll compare what we believe to be the nine finest email marketing providers to help you decide which one is right for you.
- Price
The first factor to consider when selecting an email marketing software platform is cost. The majority of email marketing services charge a monthly or yearly cost based on the quantity of contacts on your email list. Sendinblue, on the other hand, has a different price scheme based on the quantity of emails you send out per month. Furthermore, five of the nine suppliers give a free plan that allows you to utilize their software for a limited amount of contacts. MailerLite and Mailchimp are two providers with the most appealing free plans, allowing you to develop signup forms, build landing pages, and send out email broadcasts.
- Features
The next item to think about is what email marketing tools you’ll need for your company. Do you intend to send simple email newsletters or to create complicated email automation sequences and client journeys? Some providers, such as ActiveCampaign, give a robust email automation builder but no landing page builder, whereas GetResponse includes a landing page builder but no automation builder. Before choosing on a service, make sure it has the features you require.
- Utilization Ease
Most email marketing services have a drag-and-drop editor that makes it simple to create and deliver emails. Some editors, however, are more user-friendly than others. Constant Contact and AWeber have a simpler interface that may appeal to beginners, whereas ConvertKit and ActiveCampaign have more extensive features that may necessitate more technical knowledge.
- Customer Service
When it comes to client service, certain email marketing services outperform others. ConvertKit, for example, provides live chat and email assistance, whereas ActiveCampaign and GetResponse provide phone help in addition to email and chat support. MailerLite, on the other hand, offers email support and a community forum 24 hours a day, seven days a week.
- Integrations
Finally, examine how well the email marketing software combines with the other technologies you use in your organization. If you’re using a CRM like HubSpot, for example, you’ll want to select an email marketing provider that connects with HubSpot. Mailchimp and ActiveCampaign both feature a large number of integrations with other popular tools, although ConvertKit and MailerLite have a smaller range.
Email Service by Square Marketing
Square Marketing’s email service appears to be an excellent choice for small businesses interested in sending focused, successful email campaigns to their clients. It’s ideal for busy small business owners who don’t have a lot of time to devote to learning a new technology. Square Marketing email is user-friendly and simple to use. It’s an excellent choice for small businesses who want to send focused, successful email marketing. Its simple UI, low prices, and connection with other Square services set it apart in the congested email marketing field.
5 Top Tools For Basic Email Marketing
Email marketing is the act of sending a commercial message via email to a group of people. Email marketing can be defined broadly as any email delivered to a potential or present consumer. It entails sending advertisements, soliciting business, or soliciting purchases or donations by email.
1. Square Marketing
For small businesses who currently use Square for payment processing, Square Marketing is a good option. It interacts with Square’s other tools, making it simple to develop and track email campaigns. However, it lacks some of the features found in some of the other email marketing services on this list, and its pricing can be higher than that of some of the other options. However, it is an excellent method to get started quickly. You can always upgrade to more advanced tools as needed. There is no free plan. Ineffective List Management.
2. MailerLite
MailerLite is an email marketing solution with an easy-to-use interface that makes it simple to compose and send emails to subscribers. The service has a number of capabilities, such as automated workflows, landing pages, and pop-ups. It also connects with a variety of third-party services, making it simple to connect with other tools. MailerLite is an excellent solution for small businesses looking to get started with email marketing because of its emphasis on price.
3. Sendinblue
Sendinblue is a relatively new email marketing service that has grown in popularity due to its low prices and strong automation features. It provides a free plan for up to 300 emails per day, as well as premium subscriptions for higher volumes. Sendinblue also includes a CRM, which makes it simple to manage your contacts and segment your email list depending on numerous criteria.
4. Mailchimp
Mailchimp is the most popular email marketing service, with a user-friendly design, drag-and-drop email builder, and extensive automation features. It provides a free plan for small organizations with up to 500 subscribers and a monthly email volume of up to 10,000 emails. Mailchimp also integrates with a variety of other company tools, making it an excellent all-around email marketing solution. However, with its acquisition by Intuit, they have gone corporate. They have boosted their pricing and are no longer the bargain they once were.
5. Constant Contact
Another popular email marketing solution that is ideal for small organizations is Constant Contact. It has a large number of templates and a drag-and-drop editor, making it simple to produce professional-looking emails. It also includes advanced features such as list segmentation, social media integration, and event management. Constant Contact provides a free trial as well as multiple price plans based on the amount of subscribers.