Do you have Instagram business account or page? If ‘yes’, this post will guide you on how to optimize Instagram to grow your business, and for more sales and visibility. With the Instagram, you can own a business account, be a creator, and open a shop where you can market your goods and services.
According to statistics, 90% of Instagram users follow a business. In each of the 3 people surveyed, 2 declared that Instagram allows interaction with businesses, and 50% are most interested in brands when they see advertisement for the brand on Instagram.
Instagram continue to be one of the most popular and fast-growing social media platforms since its creation. With the constant changes in the world, coupled with the increase in the internet’s usage, Instagram continues to introduce features that benefits businesses the more.
How to optimize Instagram to grow your business
Below are the ways you can optimize Instagram for business growth:
1. Use Instagram Reel
Instagram reels provide individuals the opportunity to become creators on Instagram and get to meet new audience on the world stage. According to Instagram, Reels enables you to share 30 secs videos with audio tracks.
Stories are another beautiful avenue to market your brand. Do not just post anything on your stories. Only take your followers on an excursion by building experience, using many effects. You can conduct polls, quizzes and others for feedbacks.
3. Create Highlights
Highlights give visitors a peep to what is available on your page. Create attention-arresting highlights that let people know you and connect with your business quickly.
4. Beautify your Instagram
One of the easiest ways to attract people to your product is through beautiful, catchy designs. Take time to beautify your Instagram in a way that makes your page very attractive to prospects. A page that looks like a dump site will attract no visitor.
5. Publish Exciting Contents
This is the King of everything you do. Yes, designs can attract people, but what keeps them is definitely the content. Ensure you compliment your beautiful designs with exciting contents.
Whereas branding is very important, consistency should hold sway. Color, logo, patterns, font, and tone – should all be consistent.
Hashtags are some of the simplest ways to locate people. For example, someone needs a plumber, they don’t have anyone in mind, so they head to the search field on Instagram using #Plumber. If you don’t use hashtags, you are sure to not find a plumber. Hashtags let prospects find you.
8. Humanize your Brand
One way to do this is to share photographs of your staff, being friendly with your customers. Essentially, build a human connection with your customers.
9. Adverts and Promotions
To give your products more visibility, you can run adverts and promotions. This will attract a lot of customers to your page.
10. Post Regularly
Posting regularly show you are serious. Akso save posts that are similar to the ones you have created.