Citibank Nigeria Limited (Citi) has partnered with TechnoServe, an international non-profit organization, to assist Nigerian entrepreneurs through its newly launched Micro, Small and Medium Enterprises (MSME) Survival and Recovery Programme in an effort to support businesses that have been affected by the COVID-19 pandemic and disruptions brought about by the economic tremors in Lagos state.
The Managing Director and Chief Executive Officer of Citibank Nigeria Limited, Ireti Samuel-Ogbu, said that taking advantage of the work of the Pan-African Youth Entrepreneur Development Programme, a collaboration between Citi Foundation and TechnoServe, will build the ability of 80 micro and small growing businesses over nine months.
The project, according to the CEO, will build MSMEs’ capacity in areas of digital marketing and e-commerce, branding and marketing, and offer business management and financial knowledge training, while showing MSMEs ways to access finance and harness supply chain support.
She stated further that Citi’s mission is to allow progress and support livelihoods of communities across the world. Ireti said the partnership between Citibank and TechnoServe will assist business owners overcome new challenges resulting from the Endsars protest, the pandemic, and the economic recession.
Accordingly, the TechnoServe Deputy Country Director in Nigeria, Ayokanmi Ayuba said the support programme will offer a combination of on-premise and virtual support sessions with the former using WhatsApp, SMS messages, and the Talent Learning Management System (TLMS) app, which is a training platform created and targeted towards micro-entrepreneurs by TechnoServe.
He said the covid19 pandemic and economic tremors have disrupted business for entrepreneurs in Lagos and, for this reason, the organization is happy about the opportunity to assist micro and business owners recover and help them to plan for the future challenges.
This is definitely a very good opportunity to for Nigerian entrepreneurs to access more assistance needed to get their businesses up and running again. We will tell you how you can apply for this support in our subsequent articles.